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    About Onnit

    Our mission is to inspire peak performance through a combination of unique products and actionable information. Combining bleeding-edge science, earth-grown nutrients, and time-tested strategies from top athletes and medical professionals, we are dedicated to providing our customers with supplements, foods, and fitness equipment aimed at helping people achieve a new level of well-being we call Total Human Optimization.

    For media inquiries, please contact media@onnit.com     |     LinkedIn


    Founding & Future

    Onnit was founded in 2010 with an idea to make cutting edge nutritional supplement combinations. In July of 2011 Onnit released Alpha BRAIN, its flagship cognitive enhancer, and we haven’t looked back since. Eventually embracing the concept of Total Human Optimization, we have added unique nutrient dense foods and functional strength fitness equipment to provide key assets the mind and body can utilize. Onnit will continue to identify and create innovative products while never losing sight of the ultimate goal: To be of service to our customer family.

    Top Athletes & Medical Professionals

    When we partner with some of the world’s top athletes and medical professionals, we don’t just pay them to read a script. We ask them how we could make a product to better serve their needs. With our dedication to seeking the latest research ingredient science, our standard of impeccability in ingredient sourcing, and the combined wisdom of the athletes and doctors we have on the team, we believe we have created some of the world’s finest nutritional supplements and functional foods. And when it comes to fitness equipment, we supply the goods that come straight from the top training grounds in the world.

    Ken Blackburn
    IKFF Champion
    “Onnit’s comprehensive performance and wellness line is ideal for kettlebell athletes due to the intense physical, mental and recovery demands of the sport.”
    An all around fitness and martial arts training expert, Ken Blackburn is the Head Master Trainer International Team Leader and Director of Kettlebell Sport Competitions for the IKFF (International Kettlebell and Fitness Federation).
    Joe Rogan
    Comedian/Entertainer
    “Alpha BRAIN seems to fire up your brain at a higher RPM level.”
    Joseph James 'Joe' Rogan is an American comedian, video blogger, actor, writer, podcaster,and martial artist. He is best known for his work on NewsRadio, his work as a colorful commentator for the Ultimate FIghting Championship, and as a host for Fear Factor.
    Mike Dolce
    Fitness & Nutrition Expert
    “Onnit is the ideal extension of the philosophy I use to get my athletes to perform at their best. High quality, earth-grown ingredients in effective supplement combinations, delicious functional foods, and no BS fitness equipment.”
    Mike Dolce, creator of The Dolce Diet, is the premier weight management and performance nutritionist for some of the most elite athletes in the world.
    Dr. Martin Lazar
    Neurosurgeon
    “I know of no other product that can do what Alpha BRAIN does.”
    A top neurosurgeon since 1973, Dr. Lazar has successfully completed several thousand brain surgeries, which makes it no surprise that he is the only neurosurgeon voted by his peers into the Best Doctors in Dallas category for 2012, his 20th year in a row to be honored as such.


    Total Human Optimization

    The human body is perhaps the most complex machine in existence. The brain, our supercomputer, has massive fuel demands, consuming over 20% of the body’s fuel. Our muscles require a combination of strength, endurance and dexterity to function at their best. Our lifestyles require alert attention, diligence, and supreme stress management. With the demands on modern humanity, we need all the help we can get, and Onnit is there to provide the tools and inspiration to help our fellow humans thrive in this ever-evolving world.

    Aubrey Marcus, Founder & CEO

    Aubrey Marcus CEO

    Aubrey Marcus, CEO of Onnit, graduated from University of Richmond with a degree in philosophy and classical civilization. That didn’t stop him from starting a marketing company which he ran successfully for 7 years, until eventually he could fulfill his dream of creating a brand dedicated to human optimization. Drawing on his experience as a lifelong multi-sport athlete, cutting edge medical and scientific research, and a network of world class competitors like Bode Miller, Aubrey launched Alpha BRAIN as Onnit’s flagship supplement in July of 2011. With help from his partner Joe Rogan, Aubrey guided Onnit to becoming a multimillion dollar company dedicated to the full range of improving human performance — including fitness, supplements, nutrition, and personal care.

    On top of being a very active CEO, Aubrey is the host of both the Total Human Optimization podcast, as well as the Warrior Poet Project, dedicated to exploring and expanding human happiness and consciousness. Aubrey is also a guest on many popular podcasts and radio shows, including the Joe Rogan Experience and the Jason Ellis show.

    Culture

    We don’t just sell total human optimization, we live it. On any given day you can come into the Onnit headquarters and find someone bettering themselves. You may find a fighter training for his first fight, or an executive working out harder than they ever had in their life. We have Dolce Diet meals cooked by our very own in house chef, and the freedom to make inspiration happen wherever we can. We encourage the flow of ideas and sometimes we take chances, because we know it is okay to admit when we are wrong. We love our customers, because we are customers. We live and breathe the products we create and will fight for the family of supporters that make our dream a possibility. We are Onnit, and we won’t ever stop.


    Keep-It™ Money Back Guarantee
    We’ve taken the tricks out of the Money Back Guarantee. Most companies push out mediocre products and rely on the fact that dissatisfied customers are too busy to go through the hassle of returning the product to qualify for their money back. We’re confident you’ll love your Onnit supplements, and we’re not gonna play games with you.
    Order any of our entry size supplements, and if you don’t like it, you can keep it. Notify us and we’ll give you a full refund right there on the spot. No complicated intake forms and no return necessary. We trust you, but to protect against fraud, the Keep-It™ guarantee is valid only for first time purchases of a product, and redeemable up to three months after purchase.
    Multiple bottles, foods, apparel and gear are subject to our basic, no stress money back guarantee. Fitness equipment, personal care products, knowledge purchases, and DVDs are not eligible. For more information and a full list of products that qualify, visit our Keep-It™ page. To process a refund, visit our support page.
    Military Discount
    In thanks to our military service men and women, we're extending a 15% discount on all products purchased at Onnit.com.
    Anyone shipping their order to an APO/FPO/DPO address will have a 15% discount automatically applied to their order.
    In order to validate your account, please either send an email from your .mil email address or send in a snapshot of your military ID to our customer service help desk. Blacking out rank and or post is acceptable. In either case, please include the civilian email address or whichever email address you have registered with Onnit.com somewhere in the message body so we know which account to verify. Please setup an account with Onnit.com prior to submitting your request.
    * US Military members, please choose United States as your destination country when creating your customer profile, as this will ensure your package ships via USPS and that you are not given international shipping rates.
    Subscribe & Save 15% now
    With a subscription, you'll get your favorite Onnit products whenever you want, at 15% off. All automatic, worry free, and with our same great money back guarantee.
    Cancel, pause, or adjust your order at any time, hassle free. Your credit card will only be charged when your order ships. The discount applied every time is 15% off. Sometimes we run big sales, which means you'll get those same big discounts on your subscriptions, too. Since it would be weird to subscribe to a kettlebell, the subscriptions and subscription discounts are only for things you'll need often, like supplements, foods, and personal care items.
    Onnit™ prides itself on the verity of our endorsements. All members of the honor roll sampled product prior to any financial considerations, and actively continue to use the product(s) mentioned. Many members of the honor roll have subsequently been compensated for their promotional efforts on our behalf, however we have done everything in our power to ensure this has no bearing on the integrity of their testimonials. The following honor roll members have received some form of financial compensation: Joe Rogan, AJ Hawk, Bode Miller, Mehcad Brooks, Whitney Miller, Max Eberle, Roger Huerta, Heath Herring, David Rickels, Ben Saunders, Matt Every, Donald Schultz, Matt Vengrin, Dr. Martin Lazar, Nick Pittsinger.

    Secure Shopping

    We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access any information on our website. We incorporate physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer (SSL) for the encryption of all financial transactions through the website. We use industry-standard, 256bit SSL encryption to protect your personal information online, and we also take several steps to protect your personal information in our facilities. For example, when you visit the website, you access servers that are kept in a secure physical environment, behind a locked cage and a hardware firewall. After a transaction, your credit card information is not stored on our servers.